Another Day Has Come

Cook has transformed Apple in his own image. The company is much more predictable now than it ever was, or could have been, under Jobs. It now runs on an annual schedule that can be printed on a calendar. There is far less drama, and no scandal. And there is seemingly no drama, at all, in this particular transition, despite the incredibly high stakes and the (justifiably) large egos in Apple’s leadership team. Cook inherited the greatest company in the world. He’s handing it over to Ternus in even better shape than what Jobs handed to him. Even the timing of the announcement and the transition, on Apple’s annual calendar, seems perfect. Cook oversees one last WWDC in June, then Ternus takes the helm on the cusp of Apple’s announcement of new iPhones in September. It’s hard to imagine a more orderly, confidence-inspiring, exciting-but-not-at-all-surprising, this-feels-right way to do this.

Cook will be stepping down as CEO and become chairman. Ternus will be new CEO. Srouji will be the new chief of hardware - which seems like a new made up position. Kind of reminds me of how Jony Ive was chief of design. Hopefully it does not blow up similarly.