Amazon’s new plan for games: James Bond and AI Snoop Dogg by Jay Peters

Amazon’s bet on putting Tomb Raider everywhere — there are also a handful of titles available through Luna — indicates where the company sees things going. “We really believe that this line between TV and video games is increasingly coming together” such that “I think every major IP is going to have to have a video game story” as part of its go-to-market strategy, Gattis says. He also points to Amazon’s rights deals with sports leagues like the NBA and the NFL, saying there are “all kinds” of “companion-type games” that it can make.

Having both IP and execution is important. Good games need to be at their core, good games. But there is an increasing trend in the market of Sony and Nintendo making movies and TV shows from their games, so why not go the other way around?