Apple to prioritise smart glasses over lighter Vision Pro
Apple sidelines lighter Vision Pro to prioritize smart glasses by Jay Peters
With its glasses, Apple will be late to the game. Meta just announced a bunch of new glasses of its own, including a second-generation version of the Ray-Ban Meta glasses with much better battery life that are available now, a new pair of Oakley-branded glasses designed for athletes launching this month, and the Meta Ray-Ban Display glasses, which my colleague Victoria Song called the best smart glasses she’s ever tried.
I read the same piece of news on three publications - MacRumours, slashdot and the verge. They are all source from the same Mark Gurman report.
I was not sure if I wanted to talk about it. But I guess I do.
This is not a good look on Apple, or the way it is being reported. Apple seems to be behind Meta on these things, till it comes out with a product (Vision Pro) and then Meta bashes it, but eventually creates its own take on the ideas (use hand gestures to control the UI).
The reason it is not a good look because this reads like - this company did something great, so let’s abandon our efforts and do the same thing. That is not a good place to be in. You seem like a laggard.