Sony appears to be testing dynamic pricing on PlayStation games by Terrence O’Brien

Dynamic pricing is nothing new and is used across a number of industries. But it’s often met with backlash and isn’t typically found in online game stores. According to PSprices, Sony is running A/B testing on prices for over 150 games in 68 regions, though the US doesn’t currently appear to be part of the experiment. For now, at least, Sony isn’t toying with raising prices. Instead, the program appears to offer discounts to select users, ranging from 5 percent to 17.5 percent, on titles like Spider-Man 2, God of War, and Red Dead Redemption 2.

I had seen a post on Reddit about this some time ago. This makes it official.

Not a good idea. Dynamic pricing never is.