Mass market paperbacks are on the decline

BOOKSPUBLISHING

Last Call for Mass Market Paperbacks by by Jim Milliot, with Sophia Stewart

The consolidation of the wholesaler market coincided with the rapid increase of e-book sales. According to the 2012 StatShot report (produced that year by AAP and BISG), mass market paperback sales were running neck and neck with e-book sales in 2011 at about $1.1 billion, but the two formats were on markedly different trajectories: from the prior year, mass market paperback sales tumbled by about $500 million and e-book sale soared by roughly $1 billion.

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