How iPhones Made a Surprising Comeback in China by Zeyi Yang

But Apple’s product strategy wasn’t the only important factor here. The iPhone 17 was priced low enough to qualify for a massive electronics subsidy program launched by the Chinese government last year. To help stimulate the economy, Beijing spent some $43 billion subsidizing domestic purchases of electronics, appliances, and cars in 2025. Smartphones sold for less than 6,000 RMB (about $860) were eligible for up to a 15 percent discount. Apple listed the iPhone 17 in China for 5,999 RMB, ensuring price-sensitive buyers would be able to benefit from the government policy.

A combination of good product, subsidies by the government and people being in the upgrade cycle since their last phones were the iPhone 13 series.