Apple to prioritise smart glasses over lighter Vision Pro

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APPLEMETASMART-GLASSES

Apple sidelines lighter Vision Pro to prioritize smart glasses by Jay Peters

With its glasses, Apple will be late to the game. Meta just announced a bunch of new glasses of its own, including a second-generation version of the Ray-Ban Meta glasses with much better battery life that are available now, a new pair of Oakley-branded glasses designed for athletes launching this month, and the Meta Ray-Ban Display glasses, which my colleague Victoria Song called the best smart glasses she’s ever tried.

I read the same piece of news on three publications - MacRumours, slashdot and the verge. They are all source from the same Mark Gurman report.

I was not sure if I wanted to talk about it. But I guess I do.

This is not a good look on Apple, or the way it is being reported. Apple seems to be behind Meta on these things, till it comes out with a product (Vision Pro) and then Meta bashes it, but eventually creates its own take on the ideas (use hand gestures to control the UI).

The reason it is not a good look because this reads like - this company did something great, so let’s abandon our efforts and do the same thing. That is not a good place to be in. You seem like a laggard.